Wine Therapy Tasting Room and Shoppe

Wine Therapy Tasting Room & Shoppe Brings Innovative Self-Serve Wine Experience to Ocean Drive There’s a warm feeling of familiarity when you drive down Main Street in Ocean Drive. The heart of North Myrtle Beach, Ocean Drive has been a favorite vacation destination for generations of families, spring breakers, and shaggers returning to the beach year after year. Visitors often describe the experience as “coming home” when the ocean appears at the intersection of Main Street and Ocean Boulevard. While much of Main Street has maintained its classic beach-town charm, one local business is offering something innovative and exciting. Nestled near Oak Street is Wine Therapy Tasting Room & Shoppe, a cozy destination for wine lovers. Owner Rich Paolino opened Wine Therapy in 2021 a few blocks west of its current location before relocating to 315 Main Street and expanding the concept. The biggest upgrade has been a state-of-the-art self-serve wine machine. Called WineEmotion, the self-serve wine dispensing system at Wine Therapy is the only one of its kind within miles of North Myrtle Beach. The machine holds 32 bottles of wine and allows guests to select a taste, half glass, or full glass from the temperature-controlled unit. Each bottle remains sealed and preserved with argon gas technology. Menus and hours can change, so confirm current details with the restaurant before visiting.